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Monday, 19 August 2024

New Availability of e-books in ProQuest EBook Central

Dear all,

We are pleased to announce that the Library has purchased 12 titles of new e-books from ProQuest EBook Central. Kindly click the titles below to access the books:

No.

Title

Edition

Year

Subject

1

Sociology: A Brief Introduction

14th ed.

2021

 

Sociology.

 

Foundation in Arts;

Sociology and World Culture

(FA3014)

 

2

Understanding Business

13th ed.

2022

 

Industrial management.

 

Foundation in Arts;

Introduction to Business

(FA1014)

 

3

Essentials of Economics

9th ed.

2023

 

Economics.

 

Foundation in Arts;

Fundamentals of Economics

(FA3064)

 

4

M: Finance

6th ed.

2023

 

Capital.

Finance.

 

Foundation in Arts;

Fundamentals of Finance

(FA2064)

 

5

Citizen Media and Practice: Currents, Connections, Challenges

1st ed.

2019

 

Citizen journalism.

 

Bachelor of Communication with Health;

Activism & Citizen Journalism

(COMH 2377)

 

6

Understanding Social Media and Entrepreneurship: The Business of Hashtags, Likes, Tweets and Stories

1st ed.

2020

 

Entrepreneurship.

 

Bachelor of Communication with Health;

Media Entrepreneurship

(COMH 2392)

 

7

Handbook of Media Management and Business

1st ed.

2020

 

Social media-Management.

 

Bachelor of Communication with Health;

Media Planning & Management

(COMH 2378)

 

8

Modern Portfolio Management: Moving Beyond Modern Portfolio Theory

1st ed.

2021

 

Portfolio management.

 

Bachelor of Communication with Health;

e-Portfolio

(COMH 2391)

 

9

Communicating in Risk, Crisis, and High Stress Situations: Evidence-Based Strategies and Practice

1st ed.

2021

 

Communication.

Communication in crisis management.

 

Bachelor of Communication with Health;

Public Health Risk & Crisis Communication

(COMH 2372)

 

10

Digital Branding: A Complete Step-By-Step Guide to Strategy, Tactics, Tools and Measurement

3rd ed.

2022

 

Internet marketing.

Branding (Marketing).

 

Bachelor of Communication with Health;

Digital Advertising & Branding

(COMH 2373)

 

11

Communication and Health: Media, Marketing and Risk

1st ed.

2021

 

Communication in medicine.

 

Bachelor of Communication with Health;

Social Media for Health Communication

(COMH 2374)

 

12

Influence, New and Expanded: The Psychology of Persuasion

1st ed.

2021

 

Influence (Psychology).

 

Bachelor of Communication with Health;

Public Opinion & Persuasion

(COMH 2264)

 

There are more e-books available within the Library portal from ProQuest EBook Central. To access them, click no. 20 in this link: https://i-lib.imu.edu.my/course/view.php?id=45

We hope these titles will help you with your learning, teaching, and research activities. Kindly contact any of the Librarians should you need any assistance in using these resources.

Thank you.

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